Katie Farnham
Graphic Design · Email Design · Creative Direction · Brand · Digital
- Name:Katie Farnham
- Date of birth:March, 17, 1993
- Address:10001 Hollowbrook Drive, Pensacola, Fl, 32514
- Phone:(425) 233-9117
- Email:katiefarnham21@gmail.com
Objective
I'm a creative designer and brand storyteller focused on strategic storytelling, brand consistency, and thoughtful content execution. My work spans graphic design, video, email, and digital content — supporting marketing, recruitment, and internal communications across organizations. I specialize in translating complex ideas into clear, visually compelling assets while maintaining cohesive brand standards across every touchpoint. Known for creative problem-solving and cross-functional collaboration, I build scalable content systems that help brands communicate more effectively and grow with intention.
Looking for a creative partner? Let's discuss your next project.
Get In TouchEmployment
Quality Roofing Solutions
2024-current
Multimedia Content Specialist
I lead the creation of visual and marketing content supporting company-wide initiatives across print, digital, and community-facing channels. My role centers on maintaining brand consistency, streamlining creative workflows, and supporting cross-department collaboration through organized, scalable design systems. I regularly partner with internal teams and external vendors to deliver polished, production-ready assets that support marketing, recruitment, and ongoing growth.
- Increased referral submissions by ~28% through strategic lifecycle marketing campaign and automated email sequences
- Achieved 41% email open rate and 19% CTR on recruitment and marketing campaigns, significantly above industry benchmarks
- Earned "Exceeds Expectations" performance rating with 4.00/4.00 scores in Creativity, Integrity, and Teamwork
Creative Conceptions LLC
2022 – Present
Founder & Creative Director
I founded Creative Conceptions LLC as an independent creative practice, providing brand, design, and marketing support for a range of clients across digital and print. My work focuses on building cohesive visual systems, scalable templates, and strategic creative solutions that strengthen brand recognition and support long-term growth. I manage projects end-to-end, collaborating directly with clients to translate ideas into clear, on-brand deliverables.
- Delivered 50+ client projects spanning brand identity, web design, print collateral, and digital marketing campaigns
- Maintained 100% client retention rate through consistent quality, clear communication, and strategic creative solutions
- Built scalable design systems enabling clients to maintain brand consistency across all channels independently
TCB Holdings
2015-2018
Marketing Specialist
I oversaw the design and production of brochures, signage, websites, and digital marketing assets across multiple business brands. I managed timelines, coordinated with vendors, and ensured all creative output aligned with established brand standards and campaign goals. Working closely with leadership, I supported end-to-end campaign execution and delivered press-ready and digital-ready assets with a strong focus on consistency and quality.
- Managed creative output for 5+ business brands simultaneously while maintaining distinct visual identities
- Coordinated 100+ vendor projects from initial brief through final delivery, ensuring on-time, on-budget completion
- Streamlined production workflows reducing average project turnaround time by 30% through improved processes
Professional Skills
Brand & Graphic Design
Adobe Creative Suite Expert • 10+ years experience • Recognized for "intuitive understanding of brand consistency" in performance reviews
Web Design
HTML/CSS proficient • Landing page optimization • Responsive design • CMS platforms (WordPress, custom)
Content Strategy
Behavioral segmentation • Lifecycle marketing • Multi-channel campaigns • Achieved 41% open rates on strategic campaigns
Digital Marketing
Email marketing automation • A/B testing • Analytics & optimization • 28% increase in referral acquisition through strategic campaigns
Creative Operations
Project management • Vendor coordination • Asset management • Cross-functional collaboration • Reduced turnaround time 30%
Education
Liberty University
2011-2015
B.S in Global Studies
My academic background emphasized global perspectives, language, and cultural analysis — shaping the way I approach communication, storytelling, and audience-focused design across diverse contexts.
Tools & Technologies
Design
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
Web
- HTML & CSS
- CMS
Photo & Video
- Adobe Premiere Pro
- Adobe After Effects
- Adobe Lightroom
Workflow
- Asana
- Google Workspace
Think I'd be a good fit for your team? Let's connect.
Start a ConversationBrand & Creative Direction
I lead visual direction across brands to ensure consistency, clarity, and strategic alignment. From campaign concepts to day-to-day creative, I establish tone, standards, and systems that scale.
Graphic & Visual Design
Design for digital and print including marketing materials, presentations, signage, mailers, and branded assets. Every piece is built to reinforce brand identity and communicate clearly.
Web & Digital Design
Conversion-focused web pages, landing pages, & digital layouts designed with strong hierarchy, usability, and responsive intent — bridging design & implementation with clean, practical execution.
Email Design & Campaigns
Strategic email design for marketing, recruitment, and internal communications. Layouts are optimized for readability, brand consistency, and real-world performance across devices.
EUX, UI & Content Structure
Thoughtful user experience design that simplifies complex information. I focus on layout systems, content flow, and interface clarity to improve engagement and usability.
Creative Production
End-to-end execution including file prep, vendor coordination, print production, and asset management. I ensure projects move efficiently from concept to delivery without losing quality or intent.
Need help with one of these services? Let's talk about your project.
Request a Quote
Brand Guide Booklet
A comprehensive brand guide designed to align teams, vendors, and visuals—covering logo usage, typography, color systems, and tone to ensure consistency across every touchpoint.
See This Project
Employee Handbook
A long-form employee handbook designed to make policies approachable, readable, and on-brand—balancing structure, hierarchy, and human-centered communication.
Project details
EDDM Mailer
An Every Door Direct Mail piece crafted to stand out in crowded mailboxes—balancing bold visuals, clear messaging, and conversion-focused layout.
Project details
Promotional Email – Gutter Sales
A conversion-focused promotional email created to support gutter sales—combining clear hierarchy, visual storytelling, and a strong call-to-action to guide homeowners from awareness to inquiry.
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Logo Design
Custom logo design focused on clarity, scalability, and long-term brand recognition across print, digital, and environmental applications.
Project details
Assorted Flyers (3)
A set of three distinct flyers created for different purposes while maintaining consistent branding, hierarchy, and visual clarity across each piece.
See These Flyers
Photography Collection
A curated mix of lifestyle photography, studio portraits, and aerial/drone shots—captured to feel authentic, polished, and purpose-driven.
Project details
Differentiator Booklet
A marketing-focused booklet designed to clearly communicate key differentiators, value propositions, and competitive advantages in a visually compelling, easy-to-digest format.
Project details
Fan Signs
Eye-catching fan signage created for events and promotions—built to stop people, spark excitement, and photograph well in real-world settings.
Project details
Booth Display Graphics
Large-format booth graphics designed to attract foot traffic, communicate value quickly, and reinforce brand presence in live event environments.
Project details
Presentation Folder Kit
A cohesive presentation folder system including postcard-style info cards, flyers, stickers, and inserts—designed to feel intentional, polished, and on-brand.
Project details
Brand Badges & Stickers
Custom-designed badges, stickers, and supporting brand marks used across campaigns, packaging, and internal materials to reinforce brand identity and recognition.
Project details
Career Videos
Recruitment-focused videos designed to highlight company culture, career opportunities, and real people—helping attract the right talent.
See This Video
Gratitude Giveaway Video
A short-form video created to celebrate customers and drive goodwill—combining storytelling, motion, and brand personality.
See This Video
Over the Edge Event Video
Event-focused video content created for a high-profile “Over the Edge” experience—designed to capture scale, energy, and brand presence in a live, high-visibility environment.
See This VideoLike what you see? Let's collaborate on your next creative project.
Discuss Your ProjectExceeds Expectations
Annual performance evaluation highlights from Quality Roofing Solutions, demonstrating consistent excellence in creativity, integrity, and cross-functional collaboration.
Teachable
PACT Award for continuous learning and growth mindset
Accepts Accountability
PACT Award for ownership and professional responsibility
"Katie is one of those rare creatives who combines big-picture thinking with flawless execution. She doesn't just complete tasks — she elevates every project she touches. Her ability to take ownership, anticipate needs, and deliver high-quality work consistently makes her an invaluable asset to any team."
"Katie is well positioned to take on more responsibility and ownership of higher impact projects in the coming year, where her integrity and attention to detail will continue to shine."
Creativity
"She demonstrates an intuitive understanding of brand consistency while exploring opportunities to evolve our visual identity. She has shown that even within the constraints of brand identity, there is ample room for innovation."
Integrity
"Integrity is one of Katie's most consistently demonstrated strengths. She shows a strong sense of ownership in her work and follows through on commitments with professionalism."
Dedication
"She has been willing to work on a multitude of different projects related to marketing and has eagerly approached each one with passion and a desire to do the best work she can."
Key Contributions
Ready to add similar results to your team? Let's explore how I can contribute.
Schedule a CallCustomer Referral Campaign
Building a scalable referral acquisition system that activated high-intent customers at the optimal conversion moment, increasing qualified lead volume while reducing cost per acquisition.
Overview
A lifecycle marketing initiative designed to activate high-intent customers at the optimal conversion moment: immediately following project completion. The campaign established a scalable referral acquisition system that increased qualified lead volume while reducing cost per acquisition.
My Role
As the lead strategist and execution owner, I oversaw the complete referral ecosystem—from webpage development and print design to email automation architecture and messaging strategy. This included behavioral segmentation design, cross-channel integration, and conversion optimization across all customer touchpoints.
Problem
Lead generation volume had declined quarter-over-quarter, creating pressure on pipeline growth. Historical data showed that referrals consistently outperformed other lead sources in both qualification rates and close rates, yet no formal system existed to systematically capture them. The opportunity was clear: build infrastructure to convert post-project customer satisfaction into a repeatable acquisition channel.
Strategy
The approach centered on timing, incentive design, and behavioral segmentation:
Timing as Leverage
Customers were engaged immediately after project completion—the moment satisfaction peaks and brand advocacy is strongest. This narrow window maximized the likelihood of action before momentum dissipated.
Dual-Motivation Messaging
While the $100 gift card incentive provided clear transactional value, messaging was layered to also appeal to altruism. Behavioral segmentation allowed the system to adapt based on engagement patterns.
Automated Behavioral Triggers
A multi-touch email sequence used engagement data to determine message priority. Non-openers received urgency-focused resends. Openers who didn't convert received gentle reminder sequences.
Execution
Landing Page Development
Built a conversion-optimized referral hub that prioritized clarity over aesthetics. The page structure removed friction: headline reinforced the $100 offer, subhead addressed trust ("Help someone you care about"), form fields were minimal, and social proof was integrated to reduce hesitation.
Print Collateral Design
Designed leave-behind materials styled to visually mimic a $100 bill. The intent was immediate value recognition—customers would associate the physical piece with the reward, increasing recall and reducing the need for lengthy explanation.
Email Automation Journey
Created a three-email lifecycle journey triggered by project completion:
- Email 1: Lead with the $100 incentive. Clear subject line, single CTA, minimal copy. Designed for immediate action from high-intent customers.
- Email 2: Sent only to non-openers and non-engagers after 3 days. Messaging pivoted from self-benefit to community benefit—focused on helping a friend access trusted service.
- Email 3: Delivered one week later to openers who didn't convert. Functioned as a soft reminder with updated social proof.
Results
Key Takeaways
Lifecycle timing is strategic leverage
The campaign's success hinged on activation at the right moment. Post-project completion represented the intersection of high satisfaction, recent experience, and peak willingness to advocate—waiting longer would have diluted impact.
Behavioral segmentation improves relevance without increasing complexity
By using engagement signals to determine message strategy, the system delivered personalized experiences at scale. Non-engagers weren't ignored; they were reframed. This approach respected customer intent while maximizing conversion opportunities.
Referral systems require infrastructure, not just incentives
The $100 offer mattered, but it wasn't sufficient. A dedicated landing page, multi-channel touchpoints, and automated follow-up removed friction and ensured the program didn't rely on manual effort to scale.
Interested in driving similar results? Let's talk strategy.
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